Spirit Music Group, the 25-year-old independent music publisher, has brought in Amy Hartman (pictured at right) for the position of senior vice president, creative services. A veteran of Roc Nation, where she most recently served as svp, creative sync licensing for film/TV and advertising, and of Universal Music Group, where she was vp of film and TV creative sync for Island, Def Jam and Republic Records, Hartman specializes in creative sync licensing, overseeing and spearheading sync placements across all medias and collaborating with music supervisors, film studios and TV networks, trailer houses, video game companies and ad agencies. Among her placements were songs in FIFA 21, Madden NFL 21, “Bad Boys For Life,” “Spider-Man: Into the Spider-Verse” and campaigns for JBL Speakers, Old Navy, Spotify and Amazon, among many others.

Related Stories

Two race cars side by side, with one car representing Netflix and the other representing YouTube VIP+

Netflix vs. YouTube: The Post-Streaming Wars Era’s Archrivalry

9-1-1 LONE STAR: L-R: Rafael Silva and Ronen Rubinstein in the "Both Sides, Now" season premiere episode of 9-1-1 LONE STAR airing Monday, Sept 23 (8:00-9:02 PM ET/PT) on FOX. © 2024 Fox Media LLC. CR: Kevin Estrada/FOX.CR: Kevin Estrada/FOX.

'9-1-1: Lone Star' Chief on Married Tarlos, Writing Grace Off and Plans for Series Finale Emergency: 'We're Going "Last of Us" With a Little "Chernobyl"'

Based in Los Angeles, Hartman will jointly report to Spirit Music Group president Rak Sanghvi and COO/CFO Joe Borrino, who said, ““Over the past year, Spirit has made incredible strides in growing our business while offering our songwriters the industry’s most innovative array of creative support coupled with the highest levels of client service. We are confident that the appointment of Amy Hartman and the promotions of Jason Rezvan and Tamar Dayanim will help us to further achieve that goal,” said Rak Sanghvi and Joe Borrino of Hartman’s appointment.

Popular on Variety

“Rak, Joe and the entire team at Spirit have shown great dedication to generating significant synch income for its writers,” she added. “I look forward to working with such an incredible roster of music and with the entire synch team.”

Spirit also announced two promotions: Jason Rezvan to vice president, advertising, and Tamar Dayanim (pictured at left) to manager, digital marketing and strategy. Rezvan, who’s been with the company since 2012, will report to Hartman; and Dayanim, who was creative coordinator, working on audio management, client relations, and marketing services, will report to vice president of digital strategy, Steven Singer.

Spirit owns and manages more than 75,000 songs spanning seven decades and multiple musical genres. Last year, executives Jon Singer and Ross Cameron formed Lyric Capital Group to take ownership of Spirit and secured a recapitalization of over $350 million.

Read More About:

Jump to Comments

More from Variety

Most Popular

Must Read

Sign Up for Variety Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Variety Confidential

A Variety and iHeartRadio Podcast

ncG1vNJzZmiukae2psDYZ5qopV9nfXN8jqasrKGTZLumw9Joqqmhop7BbrnUrKCcZZenvLa8jKucrKyiqrC1wdGeqmarqaOwqXnTnpimZWFngHWEkGxwb29f